I started in journalism because I wanted to tell stories.

That passion evolved into brand marketing, where I discovered the power of connecting people with ideas through creativity.

Today, I combine strategy, storytelling and creative thinking across social, content, campaigns, influencer marketing, partnerships and UGC, helping brands create work that people actually connect with.

With 10 years of experience across fashion and lifestyle, I’m interested in what makes people notice, feel and remember.

Creative. Strategist. Storyteller.